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Overview

The Style Library is the centralized system that stores all your design tokens. It ensures visual consistency and lets you update the design of all emails by changing tokens once. Think of it like a brand kit built specifically for email.

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Core Principle

Centralization

All styles are defined once in the Style Library.

Reference, don't duplicate

Emails and components reference these tokens instead of using manual color codes.

Automatic propagation

Change a token, and all elements using it update automatically.

Enforced consistency

You can only use styles defined in the library → guarantees brand consistency.

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Token Types

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Colors

Colors are reusable tokens you define once (e.g., “Primary”, “Background”).

Structure

  • Name: Human-readable name (e.g., “Primary Orange”)
  • Value: Color code (e.g., “#F97316”)
  • Usage: Where it can be used (button, text, background)

Usage

Used in color pickers for elements.

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Text Styles

Text styles define your typography (size, weight, font family).

Structure

  • Name: e.g., “Heading 1”, “Body Text”
  • Font Size: e.g., “32px”
  • Font Weight: Bold, normal, etc.
  • Font Family: Your chosen font
  • Line Height: Spacing between lines

Usage

Applied to Text and Button elements.

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Button Styles

Button styles define complete button appearance.

Structure

  • Name: e.g., “Primary CTA”
  • Background Color: Reference to a color token
  • Text Style: Reference to a text style
  • Padding: Inner spacing
  • Border Radius: Rounded corners

Usage

Applied to Button elements.
Link styles define how links look within text.

Structure

  • Name: e.g., “Standard Link”
  • Color: Link color
  • Decoration: Underline or none
  • Font Weight: Bold or normal

Usage

Applied to links within Text elements.

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Managing the Style Library

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Adding Tokens

1

Access Style Library

Open “Style Library” from the main navigation menu.
2

Add a token

Click “Add” in the appropriate section (Color, Text Style, Button Style, Link Style).
3

Configure

Fill in the token properties (name, values, etc.).
4

Save

The token is immediately available in all editors.

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Modifying Tokens

When you modify an existing token:
All emails and components using that token automatically update with the new value.
This is the main advantage of the Style Library: one central change propagates everywhere instantly.

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Deleting Tokens

Before deleting a token, check its usage to see which emails/components use it.
If a token is in use, you’ll need to replace it in elements that use it before deleting.

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Importing Styles

You can import styles from an existing email:
1

In email editor

Select “Import styles” option from an existing email.
2

Automatic extraction

Mailkick automatically identifies colors and styles used in the email.
3

Add to library

Save the extracted styles to your Style Library for reuse.

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Best Practices

Use clear names (e.g., “Primary”, “Secondary”, “Heading 1”, “Body”).
Reuse tokens rather than creating duplicates.
After modifying a token, check a few emails using that token to ensure the result looks correct.

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Benefits

🎨 Consistency

No off-brand colors or fonts.

⚡ Maintenance

One central change updates all emails.

🚀 Productivity

Select pre-defined styles instead of manually entering values.

🔄 Rebranding

Change your entire brand look by modifying a few tokens.